Content Marketing
Informative and Likable Content To Market Your Business
EOM specializes in creating content that is applicable to your users and technically optimized for search engines and social sharing. Creating content on your companies behalf for use in sales, SEO, Email marketing, and search-increase will improve your organic ranking and offer value to customers.
EOM takes the necessary time to research topics that relate to your product or service, optimize that content in both a technical and sales-driven manner, and publish that content across your entire online network (website, social media, etc.).
When it comes to content marketing, there isn’t a “one-size-fits-all” approach for every company. So for every client, we work together to design a custom plan that will suit your needs and create market-driven results. Content comes in many forms and sizes so it’s important to know what will work well for your audience. From blog posts to static visuals, we’ll help you create the content you need to market your business. Content is provided to you for review prior to publishing to allow your team time to validate and make any required corrections. EOM content authors will become fully integrated into your company’s vision, mantra, and marketing goals.
The content marketing of today is more than just writing a short article and posting it on your site. More than ever, the need for interactive and interesting content is needed. With new websites and articles being posted and published daily, your content needs to stand out in order to be seen.
Content Marketing Examples
- Informational Guides
- “Top 10” Lists
- Infographics
- Press Releases
- Product tutorials
- Service Guides
- Customer Reviews
- Local News and Topics
Content Marketing Is Changing
With more people using the internet and competition becoming steeper, content marketing has become a competitive field. With millions of search queries every minute, and so much content available, it’s easy to become overwhelmed. This flood of information opened the gate to spammy content being created fast with little regard to how it would help the end-user.
Thankfully for us (the end-user) search-engines got smarter and started to weed out bad content. Low-relevant content and spammy content now doesn’t rank high just because it contains all the correct keywords. Now the content needs to be helpful, answer the questions asked, and come from a reputable source to get higher rankings.
We like to think of the content marketing of today as targeted marketing with a focus on the consumer. Content is meant to understand who you are writing for, making it relevant, and ultimately making it grow into something bigger. With focused marketing tactics, less money is wasted on advertising to people who aren’t in the market for your product or service.
EOM takes the necessary time to research topics that relate to your product or service. We optimize that content in both a technical and sales-driven manner and publish that content across your entire online network (website, social media, etc.). Message us today for more information on how we can take your content marketing to the next level!