Search Engine Optimization

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Effecting the Visibility of Your Website

Elite Online Marketing (EOM) will optimize your website and it’s content to allow it to be better indexed and viewed by search engines and web crawlers.  The quality of your content and on-page SEO helps control where your website ranks.

SEO is the building block needed to get your page ranking higher with search engines like Google, Bing, and Yahoo. But SEO techniques are more complicated than just adding keywords. Let’s be honest, it isn’t just about throwing a keyword here and there to get measurable results. With ongoing algorithm changes through search engines, it’s important to stay current with what works.

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What is Search Engine Optimization (SEO)?

SEO is a process of actions that help increase the amount of web traffic to your page through organic search results. And, it all begins with search engines like Yahoo, Google, Bing, and more. These search engines have specific ways that they use to search for certain websites. So, when you type in something to search, the search engine you are using will use their algorithms to determine what website is relevant for your search.

Google is by far the most popular search engine used today. Because of this, most SEO experts will stay up-to-date on their newest algorithm changes. These changes will determine how to rank higher for certain keywords and how high your page domain authority can be. Think about it this way, years ago all you had to do was add your keyword to your page multiple times to get it to rank. This resulted in “spammy” pages that weren’t relevant to the end-user. To change this, and offer more relevant searches, Google continually changes how they rank a page for keywords.

To offer relevant pages and become more helpful, search engines are constantly improving upon their algorithms. And that’s where SEO comes in to play today. Now more than ever SEO has required multiple factors to rank higher for each keyword. Competition has become more fierce with the hundreds of thousands of web pages that are indexed through search engines.

To simplify, there are two types of SEO: on-page SEO and off-page SEO. On-page SEO is the act of optimizing web pages and content in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Elite Online Marketing will help your pages rank higher for the keywords that are relevant to your business. Chat with us today and let us wade through the confusion of SEO for your website!